Trademark Type 4 - Fanciful Marks

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In the spectrum of trademark types, which go from weak to strong, the fourth level of trademark strength is Fanciful Marks.

These are marks where words are totally made up and don't exist on their own.

Atari, Sony, Kodak are all examples of fanciful marks. But there's a danger to using fanciful marks, which are:

a) They are so weird that no one remembers them? (Anyone remember the Zune?)
b) They are so strong that they are the only way to describe the category - watch the video for examples!

This video is courtesy of Lawline.com - visit them for the full video.

And if you're looking for advice on trademarks, trademark registrations, or anything related to trademarks, visit us at: trademarklawnyc.com!
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