Why Do Trademarks Matter? 2. They Act As Quality Assurance

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Trademarks act as a quality assurance. You know that if you buy a bottle of Coke in Brooklyn, it will be pretty similar to a bottle of Coke you buy in Istanbul.

So they serve a public good in addition to protecting the goodwill of the person or company that holds the trademark.

This video is courtesy of Lawline.com - visit them for the full video.

And if you're looking for advice on trademarks, trademark registrations, or anything related to trademarks, visit us at: trademarklawnyc.com!
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