Importance Of Trademarks | Geetha Kandiah | Director, KASS, Malaysia

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"Geetha Kandiah, Director of Trademarks & Design Division, KASS, Malaysia talks about the importance of trademarks and why it's wise for startups to have trademarks to safeguard their goods and services.
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She states that the value of a brand increases as a business builds goodwill and reputation in the industry. Hence, it is essential to register a trademark as it is a critical asset to a company. Trademark registration gives its owner monopoly for a long time and prevents competitors from using a similar or identical trademark. Registering a trademark gives a quicker and stronger deterrent of trademark misuse by others.

Three criteria to prove passing off are:
1. Proof of goodwill in the market
2. Misrepresentation by the other party
3. Damages suffered from the other party's act of misrepresentation"

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Wadhwani Foundation’s primary mission is to accelerate economic development in emerging economies and drive high-value job creation through entrepreneurship, innovation and skills development. Founded in 2000 by Silicon Valley entrepreneur, Dr. Romesh Wadhwani, today the Foundation is scaling impact in 25 countries across Asia, Africa, and Latin America through the following Initiatives.

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Partners with Startups and SMEs to establish a hyper-growth path of 2x to 10x in revenue and job growth over 3-5 years by providing advisory, strategic, and execution support services through in-house and on-demand AI-enabled network of coaches, consultants, customers, and capital providers.

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