Trademark Type 1a - Using Your Name As A Trademark

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Description:
In the spectrum of trademark types, which go from weak to strong, the first real level of trademark strength is Descriptive Marks and using one's name as a trademark is seen as sharing this first level of trademark type/strength, and this makes sense.

Because descriptive marks simply describe what a company does, just as a name merely describes a person.

Take me, for example, you can say, "That guy over there with the dark suit and the checkered shirt," or you can say, "That guy over there, Logan."

This video is courtesy of Lawline.com - visit them for the full video.

And if you're looking for advice on trademarks, trademark registrations, or anything related to trademarks, visit us at: trademarklawnyc.com!
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